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EcoAction Foundation

Long term sustainable plan Participatory activities to raise concern. Donate old books to local kids.



EcoAction's brochures are full of amazing travel inspiration.


Your Contribution

5% of your payment directly supports the non-profit projects for the conservation and local communities.


Travel Ambassador

"Be the change and witness" to spread the ecotourism and responsible travel. Share your responsible travel story.

Our People

Our Founder

Our founder, Luo Peng, passionate Sichuan-er, Ya'an girl, comes from a biology and environmental science background. She graduated from the Institute of Zoology, Chinese Academy of Sciences, majoring in Ornithology. After graduation, she worked for an environment NGO for three years. Both research and NGO experiences have given her important insights for how to integrate resources to achieve better conservation and environmental education. Rethinking our interaction with the Chinese environment can help achieve tis. As a result, EcoAction was born.

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Luo Peng at Qinghai Lake 2012

Our local leaders

Our local leaders are EcoAction's biggest treasure. An incredible trip doesn't just come from the itinerary - it's our trip leaders who deserve most of the credit. Without them, you would barely scratch beneath the surface of a destination! But our leaders offer more than just insider knowledge. Having passed our rigorous training with flying colours, they are masters of organisation and logistics, who have experienced almost any situation that comes up while travelling. Whether it's a local showing you around their hometown, or an impassioned ex-pat who loves adventure travel, your EcoAction leader will make sure your trip is unforgettable for all the right reasons.

Local Leaders Spotlight

Board of Directors

We're searching for the amazing people who have the same passion and value as EcoAction, to build our best board.

Be back soon!

Our Treasures

Event Planner: GAO Xinyu
Biological background, Chinese National Geography Senior Editor, experienced in traveling and organizing traveling.

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Director: Terry Townshend
Terry Townshend is a passionate environmentalist. He began studying birds at the age of 4 and, ever since, has used his spare time to participate in conservation activities in the UK, Denmark and in China. In 2012 he began a campaign to save one of China's rarest birds - the Jankowski's Bunting - from extinction and, through his popular Birding Beijing blog, has raised international awareness about other endangered species on the verge of extinction in China, including Baer's Pochard and Streaked Reed Warbler. Terry has regularly appeared in newspapers in the UK, China and overseas including the Wall Street Journal, The Guardian, The Financial Times, The Global Times and The China Daily.

Terry Townshend is now engaged with EcoAction's birding and educational projects as a Director.

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Birding Guide: ZHU Lei
Ph.D on Ecology, Institute of Zoology, Chinese Academy of Sciences.Very experienced birder.

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